Brief:
Create an advertisement campaign for low carb beer Cooper’s Clear.
Solution:
Ads on low carb beer tend to avoid association with diet. Because guys hates diet drinks! Diet sounds feminine! But isn’t it more sissy to hide that you are conscious of your health? That is why this “Cooper’s Healthy Living Program” proudly focusing on diet& beer. This is a health program which support beer drinkers to live healthy while still enjoying beer.
Create an advertisement campaign for low carb beer Cooper’s Clear.
Solution:
Ads on low carb beer tend to avoid association with diet. Because guys hates diet drinks! Diet sounds feminine! But isn’t it more sissy to hide that you are conscious of your health? That is why this “Cooper’s Healthy Living Program” proudly focusing on diet& beer. This is a health program which support beer drinkers to live healthy while still enjoying beer.
TV/ Youtube
TVC : Tipsy Swan
TVC: Drikky Bird
TVC: Step of Barley
Mobile App
Cooper's Clear mobile App allow people to share/ view the fun exercise ideas whereever they are!
